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WPA Healthcare Practice Case Study
WPA Healthcare Practice Case Study
Lynda Buntin was recently named as Healthcare Practice Partner of the Year and talks about her business in Northampton and Peterborough.
WPA Healthcare Practice Case Study
Franchise Information
  • BFA Membership Status
  • UK Years Established14 years
  • Current UK Coverage80%
  • Franchisee Support Staff15
  • Total Startup Cost£9,200
  • Home-based business locationYes
  • Business to business servicesYes
  • Franchisee operates individuallyYes
Next Steps

Introducing Lynda Buntin from Healthcare Practice

Lynda Buntin, recently named as Healthcare PracticePartner of the Year, says:

"My Healthcare Practice mentor told me: 'Persistence is incompatible with failure', and I apply that to my business 100 per cent. Combined with Healthcare Practice's strong product offering, efficient back-up, and support for Healthcare Partners to grow their businesses, persistence has helped me increase my client numbers five-fold in four years."

Healthcare Practice - Lynda BuntinLynda, who covers the Northampton and Peterborough area, says:

"When I bought the business in 2009 it was providing insurance for 200 people. Now we insure over 1,000. Friends said I was mad to leave my job as a company secretary and apply for a partnership but I thought, 'If I can make this work in a recession, Healthcare Practice must be a good business'. Now I know I was right."

Lynda had no insurance industry experience but her background helped. She says:

"As a company secretary I purchased corporate health insurance so I understand customer's concerns. I have run my own businesses so I know the pressures they face."

She also attributes much of her success to networking.

"I attend business networking events twice weekly," she says. "I enjoy meeting local business people and have become known as someone to go to for reliable health insurance advice. Initially much of my business came this way but now more comes from referrals, and I expect that to grow."

Local accountants, financial advisors and human resources professionals also refer clients to her.

"It helps that Healthcare Practice is different from most insurers," she says.

Healthcare Practice is a not-for-profit organisation that will tailor plans to suit customers, and premiums are based on the claims experience of its whole policyholder community, so customers making a claim do not suffer huge premium hikes.

Lynda believes her extraordinary high levels of customer retention are not only down to her passion towards customer care but more so because WPA looks after their customers incredibly well!

If Lynda's story inspires you to find out more about Healthcare Practice then just click below

What made WPA Healthcare Franchisee, Alex Budd become a Healthcare Partner?What made WPA Healthcare Franchisee, Alex Budd become a Healthcare Partner?

Alex Budd, a WPA Healthcare Partner, talks about the transition he made just under three years ago

Mark Tomlinson Joined WPA Healthcare Practice in September 2010Mark Tomlinson Joined WPA Healthcare Practice in September 2010

Mark Tomlinson joined WPA Healthcare Practice in September 2010 as a franchisee in the South West.

Healthcare Practice Partner Profile - Simon MarksHealthcare Practice Partner Profile - Simon Marks

Simon Marks came from the banking sector and took over a well-established portfolio of customers in Northern Ireland in November 2012.

Matt Trapnell Has Found a Second Career with Healthcare PracticeMatt Trapnell Has Found a Second Career with Healthcare Practice

For Matt Trapnell Healthcare Practice has led to a fulfilling second career.

David O'Toole is a Member of the Healthcare Practice Partner TeamDavid O'Toole is a Member of the Healthcare Practice Partner Team

Meet, David O'Toole, a member of the Healthcare Practice Partner Team.

Lynda Buntin Joined Healthcare Practice In May 2009Lynda Buntin Joined Healthcare Practice In May 2009

Lynda Buntin started her Healthcare Practice Franchise in Northamptonshire in May 2009.

Rachel Dumont-Baber is balancing being a female single parent with running a successful customer centric businessRachel Dumont-Baber is balancing being a female single parent with running a successful customer centric business

For Rachel Dumont-Baber being a Healthcare Practice Partner allows her the perfect work-life balance.

A day in the life of Gavin Flaxman, Healthcare Practice PartnerA day in the life of Gavin Flaxman, Healthcare Practice Partner

Gavin Flaxman joined Healthcare Practice as a Partner in 2013 and is based in central Surrey.

Phil Arnold second career, ethical companyPhil Arnold second career, ethical company

Seven years ago Phil Arnold became his own boss as a Healthcare Practice Partner.

Wendy Pake has built a successful career as a partner with Healthcare Practice.Wendy Pake has built a successful career as a partner with Healthcare Practice.

"TheHealthcare Practice opportunity attracted me. I had no medical or sales background but I knew I was good with people and felt I could provide advice."

'Customer care makes Dan the best in the business'"Customer care makes Dan the best in the business"

Uckfield man and Healthcare Practice partner, Dan Wade says that looking after his customers has been the key to his success.

Social NetworkerSocial Networker

Discover what your life could be like as a Healthcare Practice partner through Uel Campbell.

Healthcare Practice Partner Profile - Robert WesthorpHealthcare Practice Partner Profile - Robert Westhorp

When Robert Westhorp set off for The British Franchise Exhibition in Manchester five years ago, he had no idea that he would meet a former supplier and eventually join the company.

A Day in the life of Healthcare Practice Partner - Lorna SmithA Day in the life of Healthcare Practice Partner - Lorna Smith

"There’s far more to being a partner with Healthcare Practice than selling insurance policies", find out from Healthcare Practice partner Lorna Smith.

What Our Franchisees Say

Attending the open day at Head Office was extremely useful and helped reassure me that I was perusing a good opportunity. It allowed me to learn more about WPA, meet a number of staff and experience the culture and transparency of the organisation. It certainly played a crucial role in my decision making process about becoming a Healthcare Partner.Catherine Bennett – Healthcare Partner since December 2014


Attending an Open Day and seeing the slick and technologically advanced operation behind the scene convinced me I was making the right choice. By the time I left the Open Day, I had made up my mind that WPA was a company which lived the business values that matched my own.David Rollock – Healthcare Partner since September 2014


My advice for anyone looking to become a Healthcare Partner is just do it! If there is a practice available near you then absolutely go for it. The training, the support, the help, the advice - it’s been the best decision that I’ve made.Ross Le Jeune - Healthcare Partner since 2016


Why Choose Us

Award winning customer service

A not for profit organisation that really cares about customers

Build a solid and sustainable long-term business

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