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OSCAR Case Study
OSCAR Case Study
The pet industry is a vibrant growth market and provides an excellent business opportunity.
OSCAR Case Study
Franchise Information
  • BFA Membership StatusFull
  • UK Years Established30 years
  • Current UK Coverage60%
  • Franchisee Support Staff16
  • Personal Investment Req.£8,995
  • Total Startup Cost£20,000 approx
  • Territory-based business locationYes
  • Business to consumer servicesYes
  • Franchisee operates individuallyYes
Next Steps

OSCAR Pet Foods County Down

For Michael & Lesley Cairnduff of OSCAR Pet Foods Co Down, celebrating their 5th anniversary is an opportunity to recall how they have helped improve the quality of life for so many pets.

“It all started back in 2017. We already knew the OSCAR brand as we had been giving it to our dogs for 20 years or so! We received a letter from our local advisors in Jan 2017 explaining that they were selling the business and the timing was a near perfect fit. Michael was coming up to retirement in the February (after nearly 40 years in financial services), I was in a demanding job and we were both ready for a more flexible lifestyle and change of pace.

OSCAR Pet Foods Franchise - Pet Food Home Delivery Business

“To begin with it was surprisingly challenging! Getting to know an existing customer base certainly took some doing. Creating responsive customer records helped us enormously.  Getting to know our customers well is one of the most rewarding parts of the job and means we can work with them to make sure that we deliver exactly what they need.

“It’s fair to say that being here in Co. Down means we are not able to ‘pop in’ to Head Office at Preston, but the team there is always responsive – and small enough to be flexible too – so we simply work through logistics together.”

Michael explains, “We’re not just about selling pet food – we genuinely want to help our customers give their pets what they need.

“If you love pets as much as we do it’s a job that’s full of joy and nice conversations! Pet owners tend to be lovely people and it is an absolute privilege to help them and see their pets thrive.”

The pet industry is a vibrant growth market and provides an excellent business opportunity. It's no surprise it attracts significant interest when there is a growing tendency for individuals wanting to work with pets.

If you would like to find out more about business opportunities with OSCAR Pet Foods just click below

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Claire Taylor, OSCAR franchisee from South Manchester researched the market thoroughly before taking up her OSCAR Franchise.

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